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	<title>Northwest Food News &#187; wine blogging</title>
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		<title>Wine Business Blogging Gets Big</title>
		<link>http://www.nwfoodnews.com/2010/06/22/blogging-the-wine-business-is-big/</link>
		<comments>http://www.nwfoodnews.com/2010/06/22/blogging-the-wine-business-is-big/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:43:09 +0000</pubDate>
		<dc:creator>The Northwest News Network</dc:creator>
				<category><![CDATA[Food Bites]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Walla Walla]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine blogging]]></category>
		<category><![CDATA[winemakers]]></category>
		<category><![CDATA[wineries]]></category>

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		<description><![CDATA[RICHLAND, Wash. – This week, about 300 bloggers and winemakers are set to descend on Walla Walla in Eastern Washington, for a sold-out conference. Organizers say it’s the first wine conference for bloggers held outside of California. Correspondent Anna King reports. Meet J.J. Williams. His family owns a winery on a dusty Eastern Washington hill called Red Mountain. At 23 years old, he’s third gen working full-time in the business. And he’s in charge of dealing with the bloggers. J.J. says wine bloggers can’t be ignored. They are continuing to grow in numbers and popularity. That’s forcing wineries to get savvy and give them information, tours and samples. It’s J.J.’s job to sort out which blogs are legit. He says it’s very different than sending wine to an established wine critic. J.J. Williams: “It’s difficult because you don’t know who you are sending wine to. You don’t know what their palate is. You don’t know what the conditions are they are reviewing the wine under. If they are going to pair it with food &#8212; or not pair it with food &#8212; or pair it incorrectly with food. Really the nature of blogging is that anyone can have a voice [...]]]></description>
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